History and Evolution of Search Engine Optimization

A Guideline for SEO

Google: The Search Engine

Today, In this developed world the term google performs a great role. It is an Internet technology that specializes in online advertising, Search Engine process, cloud computing, etc. The main purpose of Google is to search the text for better and exact results for people's needs. It is an American multinational technology that is most commonly known as the Search Engine. It is the leading internet search engine.

SEARCH ENGINE OPTIMIZATION

Search Engine optimization is shortly named as SEO. It is a technique for increasing the quality of your website and the visibility of your website to users. It provides the best results for the users.SEO helps business organizations to lead their site ranks high in the search engines.

This search engine works in three functions;

• Crawling
• Catching
• Indexing

Crawling describes the data about a website. It scans the website and collects details about each webpage. It also discovers the updated content.

Catching means it takes a snapshot of the scanned webpage and saves it into a database based on their category.

Indexing termed as search engines getting or collecting webpages and add to google search process

How a website is crawlable?

Websites are crawlable by their webmasters. Webmasters are the custodian of a webpage that creates and carry out modifications and manages the site.

SEO can be three types;

1. Black Hat SEO
2. White Hat SEO
3. Grey Hat SEO

Black Hat SEO  describes unethical practices for getting the highest rank in search engines. It violates the trust and privacy of search engines.

White Hat SEO describes ethical practices for getting the highest rank in the search engine. It doesn't violate the trust and privacy policies of search engines.

Grey Hat SEO describes it sometimes violates the privacy policies otherwise follows ethical search practices.

On-Page Optimization refers to the measures in which we can control our own websites in order to rank the website to the highest position. t is the optimization of both the source page and the content page.

Off-Page Optimization refers to the factors which are outside the website in order to improve the ranking position in search results.it includes backlinks, promotions, etc.

KEYWORD STUFFING

Keyword Stuffing is a Black Hat SEO technique. It is shady technique keywords are loaded into the webpage's metatag, content, backlinks anchor text, etc. It is an unethical search practice. This technique is against the privacy policies of the Search engine process.

Keyword stuffing is used earlier to obtain the highest rank. Now it is outdated because google doesn't give rank for these techniques. 

PAGE RANKING

Google introduces page ranking technology for measuring the importance and quality of webpages. Page ranking gives more trust value.

PASSING THE  JUICE

The term Passing the juice is widely used in SEO. It means that the value or equity passed from one page or site to another. These links are passed through hyperlinks. Passing the juice also named as votes in the SEO world.

GOOGLE ADS

                                  

Google adds are meant by online advertising programs. The advertisers need to pay an amount for advertising on google. Google ads follow the Paper Per click method.

GOOGLE ADSENSE


Google Adsense is a google program in which publishers advertise on someone's website and it gives a way to earn revenue on each paper-click.

PAGE PER CLICK

PPC is typically used in SEO marketing, the advertiser or publisher needs to pay an amount for each time their add will be clicked. It is charged based on their click. 

It is also known as Cost Per Click, CPC works when every time our ad is clicked a fee will be charged. In other words, our add is not clicked by anyone the paid amount or fee will remain the same.

BOUNCE RATE

Bounce Rate is defined as the percentage of visitors who visit a webpage who spends only a few time and navigate to other webpages. This results in webpages are of low quality.







 The above-mentioned details gives a clear picture of the History and Evolution of Search Engine  Optimization. If you got informative details from my post: please share and I am also expecting some suggestions about this post.
I have already done a blog post on the Most Important Google Algorithm Updates. For further information regarding this topic please go through the above link.

Most Important Google Algorithm Updates

An Overview for Google updates

The major aim of any update is to improve the quality of search results. Google performs different types of  Algorithm updates in day to day for becoming a trustworthy site for clients by giving the best and quality search results for all the needs of clients. In recent years the use of google is very high. Although it had achieved the best Search Engine in the world. Google updates are the most important events. These updates filter the webpage, avoid spamming, duplications, etc, More details are mentioned below.

Google Major Updations

1.GOOGLE  PANDA 

Google Panda Algorithm update introduced in 2011. Its main aim is to avoid low-quality sites from the search process. This update address some problematic conditions that should be avoided. They are panda is totally against Duplicate content, low-quality content, plagiarism, thin pages. The website with these issues may diminish their ranking. Panda is also known as 'farming'.

In 2014 Google came with Panda 4.0 Updation. This is an updated version of google panda. It also aims to diminish the low-quality websites and filter the search results for best and quality results. When Panda update occurs the websites with low quality will be deleted. Panda filters the best search results.

2. GOOGLE PENGUIN

Google Penguin Algorithm update introduced in April 2012. Google announces this google update against Link spamming. To become the highest position in ranking people do many malpractices. Comment spamming, it means adding comments to the blog to get links to their site. Another one is paid link for the rank highest position in search results, Link exchange; Exchanging links from one site to another for maximizing the ranks.

In 2016 google came over with Penguin 4.0 google Updation; It is the follow up of the Penguin Google Algorithm update. Penguin 4.0 is a real-time punishment process; When penguin notices or catches these malpractices for getting a high rank in the search process they will punish and delete your website.

3. GOOGLE PIGEON 

Google Pigeon Algorithm Update introduced in August 2013. This update is first introduced by the UK and the US.

One of the important updates in Google updates. For improving the quality and best search results this google update focuses on the distance and location. This search result gives real-time results. It is also termed as Local SEO. It is based on a local area search when a person searches for a hospital; Search results give nearby Hospitals.

4. HUMMINGBIRD ALGORITHM UPDATION

Google introduced Humming Bird in September 2013. It is a new searching algorithm. These give semantic search results. This search is also termed as an Interactive search. Google uses Artificial Intelligence. People can give feedback with answering queries and google undergo the majority selected answers.

RANK BRAIN ALGORITHM UPDATION

Google introduced the Rank Brain Algorithm Update in 2015. It is an updated version of Humming Bird. It is an artificial intelligence program. With this algorithm update, the search process becomes more interactive than previous. This gives results to someone's age, purpose, etc. For Example someone search as theatres Ernakulam, the search result gives theatres in Ernakulam.

MOBILE GEDDON ALGORITHM UPDATE

A mobile geddon update is a search engine update introduced on April 21, 2015. The main aim is to display the webpages in smartphones as same as seen in windows.

PARKED DOMAIN ALGORITHM UPDATION

Parked domain Algorithm update introduces in April 2012. It is the registration of an internet domain that is simply reserved for future uses.

EXACT MATCH DOMAIN(EMD)

Google introduces EMD  Algorithm Update in September 2012. It arises for avoiding the poor quality sites from ranking. It is a website domain that should include the focussing keyword in the search results. For example, you are an SEO analyst in India, the matching domain would look like seoanalystindia.com.

PIRATE  UPDATION

The Pirate update took place in August 2012. This algorithm update is mainly used to block sites with several copyrights. Theft one's website content, multimedia to another is termed as copyright issues when this issue takes place the publisher has an option to file a DMCA complaint against these unethical issues.

DMCA is officially known as the Digital Millenium Copyright Act. It prevents stealing content from our website.

POSSUM UPDATION

Possum is an algorithm update that is included in the SEO community. It is being widely used to get accurate local search results. It is the followup of the Pigeon  Algorithm update in 2013. This algorithm update helps to locate local areas. Possum updates give a major impact on the business area. It was extremely difficult to locate companies. after this update becomes easy to locate business areas.

MEDIC UPDATION

The term Medic update it doesn't mean only for medical sites. This update provides ranking for health, fitness, wellness, gym, etc.








BRACKET UPDATION

Bracket Algorithm update relies on the website does many manipulations for getting the highest rank in search results. Google notices this malpractice; It will take necessary action against it. The bracket Algorithm update is also known as Punishment Updation.

An Ultimate Guideline For On-Page and Off Page Optimization

Search Engine Optimization means the complete optimization of the website for more popularity, better search engine ranking. Both On-page optimization and off-page optimization are equally important for a successful SEO process.

SEO can be divided into two categories;

• On-Page Optimization 
• Off-Page Optimization

If you want to grow with search engine optimization SEO, It's important to know about the On-page SEO and Off-page SEO optimization.

On-Page Optimization in SEO

On-Page Optimization is the measures that can be applied directly to a website, this is done based on improving the ranking position in the search process. For example, we can modify title tags, descriptions, etc within the website. On-Page Optimization optimizes the structure and content of the webpages. This optimization technique also helps in improving the readability of websites to visitors. It can be also termed as On-Site Optimization.

Ranking Factors Of On-Page Optimization

1.Title Tag

Title tags are the most important element of an SEO strategy. These tags are the HTML elements in which the title is displayed. The title tags are displayed in search engine results. Title tags are the tags which attract the users or visitors then increases the page CTR, Click Through Rate. Title tags are an important element in SEO. It decides how search engines read our title. The Title tag is will first notice while a user searches and the user didn't get any idea with that title user will discard it and goto another result. It is meant to be an accurate description of one's page content.

The maximum length of the title tag displayed by google is 55-60 characters. If the user keeps titles under 60 characters; the reading percentage of our page becomes high. If the user keeps the title that exceeds 60 characters; there is a possibility to demote their webpages and the pixel width is 512. So, from this point of view pixel length and character length plays a vital role in the search engine process.

Some of the Guideline for writing the effective title :

• The title tag should be unique.
• The next important factor is about length, don't be the title too short or not long. It ranges with the character limit.
• The title should be attractive; it needs the attention of the users.
• Aware of the target keyword. It should be included in the title tag. But not overuse the keyword 
• The title should give a description of what is the post is about.

2.Meta Description

The meta description describes it as an element in the HTML code of a web page. It contains a brief description of the content of that particular page. The meta description cannot see directly, the search engine use it to view a webpage in SERP.Meta description. It is a snippet with 320 characters.

In the earlier years, the publishers use a blackhat technique for increasing the rank in SERP; the focusing keywords that were included in the meta description, were stuffed into their page, it results from an important ranking factor, but from this, users couldn't get any valid information from those pages. So, Google announced that the meta descriptions should be no longer and with relevant information that promotes the users to click the webpage, by this the CTR rate will gradually increase. So, the Meta description indirectly increases the ranking of a webpage in SERP.

Some of the tips used when writing a meta description:

• The meta description should contain the valid and relevant description to the page
• It should be unique.
• The meta description should be included in the head section.
• It should be as impressive as the title.

3.Body Optimization

Google provides more importance for body content. The body content is the human part of a webpage. This is the main part of the interaction between the user. The body section should include full detail about the topic of the page.

Following are the tips to write effective content:

• Content should be simple without elaborating content. It should be in an understandable form.
• Focus the keyword in the body content to pay attention to the visitors.
• It should include only one h1 on one page; if more than one h1 include in one page the google saves the page doubtfully in a sandbox. It is a database that saves doubtfull data or webpages.

5.Keyword Optimization

Keyword optimization is also known as keyword research. It is a research about analyzing, researching and selecting the best keywords for targetting the user's traffic in search engine result pages. Keyword optimization is a crucial step in the initial stages of search engine marketing. So, by continuously performing keyword research or analysis results in a wide grow site traffic and leads to the highest position in the SERP.

6.Keyword Density

Keyword Density is the percentage of times in which the focussing keyword appeared on the web page is compared to the total number of words on that page. Keyword Density can decide whether a webpage is relevant to the specified keyword.

7.Image Optimization

One of the most important and crucial steps in SEO is image optimization. Images can also be considered as a factor in website ranking process. Search Engines don't read images, they read "alt tags" and image title tags; they represent the main part of an image code. Images can help search Engines for understanding what the content explains.

8.Authorship Optimization

Authorship Optimization is also known as Editorial Power authorship Optimization is the way for an article authors to connect with google profile to their published content for creating authorship. Through this, it gradually increases the advantage of the author becomes high. Google Authorship has introduced when we link google+ profile with the content. It provides validity and authority to the users and improves the performance in the search results.

Off-page optimization inSEO

Off-page optimization is thefact that can be taken outside of the website for increasing the views and to improve its position in search rankings. Off-page SEO is also known as Off-site SEO, they are the factors occur off your site, it is like backlinks from other sites. Off-page optimization generally used to make our website popular on the Internet. It results in more visibility in search engines while off-page optimization techniques will help to improve your website in SERP.

Off-page optimization of the website helps to rank higher in the search engine results page. It means higher rank results on higher traffic to the website.

some of the effective techniques used in off-page optimization :

• Link building
• Social Media Optimization
• High-quality Bookmarking.

In the previous blogs, we had discussed the History and Evolution of SEO. You can also go through that post.