An Ultimate Guideline For On-Page and Off Page Optimization

Search Engine Optimization means the complete optimization of the website for more popularity, better search engine ranking. Both On-page optimization and off-page optimization are equally important for a successful SEO process.

SEO can be divided into two categories;

• On-Page Optimization 
• Off-Page Optimization

If you want to grow with search engine optimization SEO, It's important to know about the On-page SEO and Off-page SEO optimization.

On-Page Optimization in SEO

On-Page Optimization is the measures that can be applied directly to a website, this is done based on improving the ranking position in the search process. For example, we can modify title tags, descriptions, etc within the website. On-Page Optimization optimizes the structure and content of the webpages. This optimization technique also helps in improving the readability of websites to visitors. It can be also termed as On-Site Optimization.

Ranking Factors Of On-Page Optimization

1.Title Tag

Title tags are the most important element of an SEO strategy. These tags are the HTML elements in which the title is displayed. The title tags are displayed in search engine results. Title tags are the tags which attract the users or visitors then increases the page CTR, Click Through Rate. Title tags are an important element in SEO. It decides how search engines read our title. The Title tag is will first notice while a user searches and the user didn't get any idea with that title user will discard it and goto another result. It is meant to be an accurate description of one's page content.

The maximum length of the title tag displayed by google is 55-60 characters. If the user keeps titles under 60 characters; the reading percentage of our page becomes high. If the user keeps the title that exceeds 60 characters; there is a possibility to demote their webpages and the pixel width is 512. So, from this point of view pixel length and character length plays a vital role in the search engine process.

Some of the Guideline for writing the effective title :

• The title tag should be unique.
• The next important factor is about length, don't be the title too short or not long. It ranges with the character limit.
• The title should be attractive; it needs the attention of the users.
• Aware of the target keyword. It should be included in the title tag. But not overuse the keyword 
• The title should give a description of what is the post is about.

2.Meta Description

The meta description describes it as an element in the HTML code of a web page. It contains a brief description of the content of that particular page. The meta description cannot see directly, the search engine use it to view a webpage in SERP.Meta description. It is a snippet with 320 characters.

In the earlier years, the publishers use a blackhat technique for increasing the rank in SERP; the focusing keywords that were included in the meta description, were stuffed into their page, it results from an important ranking factor, but from this, users couldn't get any valid information from those pages. So, Google announced that the meta descriptions should be no longer and with relevant information that promotes the users to click the webpage, by this the CTR rate will gradually increase. So, the Meta description indirectly increases the ranking of a webpage in SERP.

Some of the tips used when writing a meta description:

• The meta description should contain the valid and relevant description to the page
• It should be unique.
• The meta description should be included in the head section.
• It should be as impressive as the title.

3.Body Optimization

Google provides more importance for body content. The body content is the human part of a webpage. This is the main part of the interaction between the user. The body section should include full detail about the topic of the page.

Following are the tips to write effective content:

• Content should be simple without elaborating content. It should be in an understandable form.
• Focus the keyword in the body content to pay attention to the visitors.
• It should include only one h1 on one page; if more than one h1 include in one page the google saves the page doubtfully in a sandbox. It is a database that saves doubtfull data or webpages.

5.Keyword Optimization

Keyword optimization is also known as keyword research. It is a research about analyzing, researching and selecting the best keywords for targetting the user's traffic in search engine result pages. Keyword optimization is a crucial step in the initial stages of search engine marketing. So, by continuously performing keyword research or analysis results in a wide grow site traffic and leads to the highest position in the SERP.

6.Keyword Density

Keyword Density is the percentage of times in which the focussing keyword appeared on the web page is compared to the total number of words on that page. Keyword Density can decide whether a webpage is relevant to the specified keyword.

7.Image Optimization

One of the most important and crucial steps in SEO is image optimization. Images can also be considered as a factor in website ranking process. Search Engines don't read images, they read "alt tags" and image title tags; they represent the main part of an image code. Images can help search Engines for understanding what the content explains.

8.Authorship Optimization

Authorship Optimization is also known as Editorial Power authorship Optimization is the way for an article authors to connect with google profile to their published content for creating authorship. Through this, it gradually increases the advantage of the author becomes high. Google Authorship has introduced when we link google+ profile with the content. It provides validity and authority to the users and improves the performance in the search results.

Off-page optimization inSEO

Off-page optimization is thefact that can be taken outside of the website for increasing the views and to improve its position in search rankings. Off-page SEO is also known as Off-site SEO, they are the factors occur off your site, it is like backlinks from other sites. Off-page optimization generally used to make our website popular on the Internet. It results in more visibility in search engines while off-page optimization techniques will help to improve your website in SERP.

Off-page optimization of the website helps to rank higher in the search engine results page. It means higher rank results on higher traffic to the website.

some of the effective techniques used in off-page optimization :

• Link building
• Social Media Optimization
• High-quality Bookmarking.

In the previous blogs, we had discussed the History and Evolution of SEO. You can also go through that post.