History and Evolution of Search Engine Optimization

A Guideline for SEO

Google: The Search Engine

Today, In this developed world the term google performs a great role. It is an Internet technology that specializes in online advertising, Search Engine process, cloud computing, etc. The main purpose of Google is to search the text for better and exact results for people's needs. It is an American multinational technology that is most commonly known as the Search Engine. It is the leading internet search engine.

SEARCH ENGINE OPTIMIZATION

Search Engine optimization is shortly named as SEO. It is a technique for increasing the quality of your website and the visibility of your website to users. It provides the best results for the users.SEO helps business organizations to lead their site ranks high in the search engines.

This search engine works in three functions;

• Crawling
• Catching
• Indexing

Crawling describes the data about a website. It scans the website and collects details about each webpage. It also discovers the updated content.

Catching means it takes a snapshot of the scanned webpage and saves it into a database based on their category.

Indexing termed as search engines getting or collecting webpages and add to google search process

How a website is crawlable?

Websites are crawlable by their webmasters. Webmasters are the custodian of a webpage that creates and carry out modifications and manages the site.

SEO can be three types;

1. Black Hat SEO
2. White Hat SEO
3. Grey Hat SEO

Black Hat SEO  describes unethical practices for getting the highest rank in search engines. It violates the trust and privacy of search engines.

White Hat SEO describes ethical practices for getting the highest rank in the search engine. It doesn't violate the trust and privacy policies of search engines.

Grey Hat SEO describes it sometimes violates the privacy policies otherwise follows ethical search practices.

On-Page Optimization refers to the measures in which we can control our own websites in order to rank the website to the highest position. t is the optimization of both the source page and the content page.

Off-Page Optimization refers to the factors which are outside the website in order to improve the ranking position in search results.it includes backlinks, promotions, etc.

KEYWORD STUFFING

Keyword Stuffing is a Black Hat SEO technique. It is shady technique keywords are loaded into the webpage's metatag, content, backlinks anchor text, etc. It is an unethical search practice. This technique is against the privacy policies of the Search engine process.

Keyword stuffing is used earlier to obtain the highest rank. Now it is outdated because google doesn't give rank for these techniques. 

PAGE RANKING

Google introduces page ranking technology for measuring the importance and quality of webpages. Page ranking gives more trust value.

PASSING THE  JUICE

The term Passing the juice is widely used in SEO. It means that the value or equity passed from one page or site to another. These links are passed through hyperlinks. Passing the juice also named as votes in the SEO world.

GOOGLE ADS

                                  

Google adds are meant by online advertising programs. The advertisers need to pay an amount for advertising on google. Google ads follow the Paper Per click method.

GOOGLE ADSENSE


Google Adsense is a google program in which publishers advertise on someone's website and it gives a way to earn revenue on each paper-click.

PAGE PER CLICK

PPC is typically used in SEO marketing, the advertiser or publisher needs to pay an amount for each time their add will be clicked. It is charged based on their click. 

It is also known as Cost Per Click, CPC works when every time our ad is clicked a fee will be charged. In other words, our add is not clicked by anyone the paid amount or fee will remain the same.

BOUNCE RATE

Bounce Rate is defined as the percentage of visitors who visit a webpage who spends only a few time and navigate to other webpages. This results in webpages are of low quality.







 The above-mentioned details gives a clear picture of the History and Evolution of Search Engine  Optimization. If you got informative details from my post: please share and I am also expecting some suggestions about this post.
I have already done a blog post on the Most Important Google Algorithm Updates. For further information regarding this topic please go through the above link.